Simple Ingredients and Formulations. Serious Performance
Less is more.
At Standard No More, we believe exceptional hair stylers don’t need 30 or 40 ingredients to work. They need the right ingredients.
That’s why every one of our hair stylers is made with 10 ingredients or fewer, carefully selected to deliver professional-level performance while supporting the health of your hair and scalp.
No fillers.
No gimmicks.
No unnecessary chemicals.
Just premium, organic and naturally derived ingredients that work together to create styling products you’ll actually feel good about using every day.
Built Different
Our hair stylers are modern, unorthodox water-based pomades that combine the styling performance you expect with ingredients chosen for both effectiveness and quality.
Whether you're after texture, control, volume, or a more natural finish, every product in the lineup delivers dependable all-day hold while remaining incredibly easy to scoop, break down, apply, and wash out.
Unlike many styling products that leave hair stiff, greasy, or difficult to remove, our formulas keep your hair feeling healthy while giving you the flexibility to create the look you want.
Hair Styling Wax
Perfect for structured hairstyles that need lasting control without looking overly stiff or heavy. The Wax delivers excellent definition and texture while allowing you to shape everything from clean side parts and slick backs to textured quiffs and modern pompadours.
- Medium to high hold
- Medium shine
- Structured styles with strong definition
- Adds texture and separation
- Helps tame thick or unruly hair
- More shine when applied to damp hair
- Easy to scoop, break down, and apply
- All-day hold
- Washes out easily with shampoo
Hair Styling Clay
Designed for effortless, textured hairstyles with a more natural appearance. The Clay enhances volume, separation, and movement without making your hair look dry or dull. It's ideal for messy crops, textured quiffs, relaxed side parts, and everyday styles that look clean without appearing overly styled.
- Medium hold
- Low, healthy shine and finish
- Bolstered texture and separation
- Adds volume and movement
- Flexible, touchable hold
- More shine when applied to damp hair
- Easy to scoop, break down, and apply
- All-day hold
- Washes out easily with shampoo
Hair Styling Cream
Built for men who prefer an effortless, lived-in look. The Cream provides lightweight control that enhances your hair's natural texture while reducing frizz and flyaways. Perfect for medium and longer hairstyles, loose textured looks, or anyone who wants their hair to look healthy, clean, and naturally styled without feeling like there's product in it.
- Light hold
- Low natural shine
- Soft, touchable finish
- Enhances natural texture
- Controls frizz and flyaways
- Never stiff or crunchy
- Easy to scoop, break down, and apply
- All-day lightweight hold
- Washes out completely with shampoo
No matter which styler you choose, you’ll get smooth application, dependable all-day performance, and hair that feels soft and healthy after it washes out.
What You’ll Never Find in Our Hair Stylers
Many conventional styling products rely on cheap synthetic ingredients that simply don’t align with our philosophy or ethos.
That’s why every Standard No More hair styler is free from:
- Phthalates
- Parabens
- Petrochemical-derived ingredients
- PEGs (Polyethylene Glycols)
- Synthetic Fragrance
Instead, every product is naturally scented with our signature Brightwood Scent— a proprietary blend of pure essential oils, delivering the rich aroma of deep woods with a bright citrus edge. It's light, subtle and really only noticeably to the wearer once applied.
Preserved the Better Way
Many hair styling products use inexpensive conventional preservatives like phenoxyethanol.
We don’t.
Instead, we preserve every Standard No More hair styler with Geogard ECT, a naturally derived preservative approved by both ECOCERT and COSMOS for use in natural and organic cosmetic formulations.
It provides reliable protection while staying true to our commitment to cleaner ingredient choices.
The Base
Every formula starts with organic aloe vera juice.
Rather than simply using water as the foundation of our stylers, we start with organic aloe vera juice.
Aloe has earned its reputation as one of nature’s most versatile ingredients because it offers numerous benefits for both hair and scalp.
Benefits include:
- Helps hydrate hair without leaving it greasy
- Supports a healthy scalp
- Helps soothe dryness and irritation
- Leaves hair feeling softer and smoother
- Improves manageability
- Naturally contains vitamins, minerals, amino acids and antioxidants
It’s a better foundation for healthier hair.
Organic Beeswax Provides the Hold
Our primary styling ingredient is organic beeswax.
Beeswax has been trusted for generations because it creates flexible, dependable hold while helping hair maintain a healthy appearance.
Benefits include:
- Provides long-lasting hold
- Adds natural texture
- Creates healthy-looking shine
- Helps reduce moisture loss
- Allows hair to remain touchable instead of stiff
- Rinses out more easily than many heavy synthetic styling polymers
Purpose-Built Organic Oils
Every Standard No More styler features an organic oil selected specifically for that formula.
Hair Styling Wax — Organic Argan Oil
Rich in essential fatty acids and vitamin E, argan oil helps soften hair, improve smoothness, reduce dryness, and support healthy-looking shine.
Hair Styling Clay — Organic Grapeseed Oil
Grapeseed oil is lightweight and fast absorbing, helping condition hair without adding unnecessary weight or excess shine, making it a perfect complement to our clay.
Hair Styling Cream — Organic Jojoba Oil
Jojoba oil closely resembles your scalp’s natural sebum, helping moisturize hair while improving softness, manageability, and overall hair health without feeling greasy.
We Don’t Believe in Dry-Looking Hair
Many styling brands have chased the ultra-matte trend, leaving hair looking dry, dull, and lifeless.
We chose a different path.
Every Standard No More hair styler delivers at least a low natural shine, giving your hair the healthy appearance it deserves without looking greasy or overly glossy.
Healthy hair shouldn’t look dry.
Built for Better Hair Days
Our mission wasn’t simply to make another hair product.
It was to create a lineup of premium water-based hair stylers made with fewer, better ingredients that perform at the highest level while respecting the health of your hair and scalp.
Simple formulations.
Premium performance.
No compromises.
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