Our Story
We set out to fix what the industry got wrong and deliver what was missing.
Our Story
The Non-Toxic Men's Grooming Brand Built to Raise the Standard
Standard No More was built on a simple idea, what we put on our bodies every day should be things we trust.
Founded and based in San Diego, California, Standard No More was created to solve two key frustrations: grooming products loaded with harsh chemicals and toxic fragrances, and 'natural' alternatives that simply don't perform.
We didn't just 'launch' a brand; we built one through a fixation on detail and years of trial and error. Standard No More is the result of that obsession. Every formula is engineered from scratch and refined until it's as perfect as we can make it. No labs, generic white labeling or gimmicks—just intentional men's grooming essentials made without shortcuts.
For once, guys have naturally derived products that actually perform. Simple formulations designed to deliver real results without relying on shady chemicals, fillers, additives and fragrances.
Standard No More is a move away from the status quo. A return to purposeful design, thoughtful ingredients, and grooming products you don't have to second guess.
Founder's Note
“Standard No More” is a declaration.
When I started reading the labels on the grooming products I was using, I realized I was exposing myself and my family to all kinds of chemicals and synthetic fragrances.
I wanted products I could feel good about using every day and count on to work as advertised.
So I decided to create them.
Chad Olson
Founder
What We Stand For
Our Ethics for Worry Free Grooming
Clean Ingredients
Every Standard No More product is free of phthalates, parabens, sulfates and petrochemicals.
Premium Quality First
Ingredients are high-grade and carefully chosen for performance, purity, and reliability.
Transparency
What you see is what you get. No hidden ingredients, greenwashing or empty promises.
Performance Minded
Our naturally derived men's grooming products are crafted specifically to perform and rival any mainstream brand—without the toxic trade-off.
Intentional Design First
Every formula detail is with the purpose to deliver clean, effective performance without compromise.
Feedback Driven
Built by men, for men—Real customer feedback guides the development of each product we create.
Shop Our Premium, Non-Toxic Grooming Supplies
Quality ingredients, simple formulations and serious performance. Bundle & save.