At Standard No More, launching our products was never the finish line.
It was the starting point.
We’re committed to continually refining every formula in our lineup—testing, learning, and making thoughtful improvements whenever we find a way to make our products perform even better while staying true to our standards.
That’s exactly what we’ve done with our Brightwood Body Spray.
Better Performance. Same Standards.
We’ve enhanced our body spray by adding Glycerin instead of synthetic scent fixatives and enhancers.
Glycerin is a naturally derived, plant-based humectant. It is a trusted ingredient in premium personal care products because it improves performance without compromising ingredient quality.
Most importantly…
It allows us to improve the user experience without sacrificing what makes Standard No More different.
A Longer-Lasting Fragrance Experience
Our Body Spray is scented exclusively with our signature Brightwood blend—a carefully crafted fragrance made using 100% pure essential oils.
Unlike synthetic fragrance oils, essential oils are naturally more delicate. They evolve beautifully on the skin but generally don’t linger as long as synthetic fragrance compounds engineered for maximum persistence.
By incorporating glycerin, we’ve been able to improve the fragrance experience in several meaningful ways:
- Helps the fragrance remain noticeable longer on the skin
- Creates a smoother, more refined scent evolution from opening through dry down
- Supports a more even diffusion of our Brightwood essential oil blend
- Softens the initial alcohol burst immediately after spraying
- Does all of this without synthetic fragrance or unnecessary chemicals
The result is a body spray that feels noticeably more polished while remaining true to our philosophy of simple, thoughtfully selected ingredients.
A Natural Alternative to Conventional Body Sprays
Walk down the grooming aisle and you’ll find no shortage of body sprays promising to keep you smelling fresh all day.
Unfortunately, many conventional body sprays achieve that performance by relying on inexpensive synthetic fragrance systems and a long list of ingredients most people have never heard of.
Those formulas commonly contain ingredients such as:
- Synthetic fragrance (“Fragrance” or “Parfum”), which can represent dozens—or even hundreds—of undisclosed aroma chemicals
- Phthalates, often used to help fragrances last longer
- Artificial musks that can persist in the environment
- Petroleum-derived fragrance carriers and solvents
- Conventional synthetic preservatives and other unnecessary additives
Because manufacturers can simply list “Fragrance (Parfum)” on the ingredient label, consumers often have no idea what they’re actually spraying on their skin.
We think there should be a better way.
That’s why Standard No More was built around premium, naturally derived ingredients and simple formulations you can actually understand.
Instead of using synthetic fragrance, we scent our Body Spray using 100% pure essential oils that create a refined, masculine fragrance inspired by nature.
Our signature scent, Brightwood, isn’t designed to smell like a candy store or overpower everyone in the room.
It’s clean.
Masculine.
Sophisticated.
Inspired by the outdoors, Brightwood opens with a crisp citrus edge before settling into rich, woodsy notes that evolve naturally throughout the day. Rather than relying on heavy synthetic fragrance, it develops with depth and character while remaining refined and approachable.
With the addition of naturally derived glycerin, that experience now lasts longer and feels even more polished.
Continuous Improvement Is Part of Our DNA
Many companies launch a product and move on.
That’s not who we are.
At Standard No More, every product is continually evaluated for opportunities to improve performance while maintaining our commitment to premium, naturally derived, non-toxic ingredients.
If we discover a better ingredient that aligns with our philosophy, we’ll test it.
If it improves performance without compromising ingredient quality, we’ll use it.
Because our mission has never been to create products that are merely good enough.
Our mission is to continually raise the standard.
That’s why we’re called Standard No More.
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