Walk down the grooming aisle and you'll find products promising better hair, smoother skin, and longer-lasting fragrance. What you won't always find is transparency about what's actually inside those products.
One group of ingredients worth understanding is phthalates—synthetic chemicals commonly used to help fragrances last longer. While they often aren't listed by name on ingredient labels, they may be hidden behind a single word: "fragrance" or "parfum."
At Standard No More®, we believe you deserve to know exactly what you're putting on your body.
What Are Phthalates?
Phthalates are a family of synthetic chemicals used in many consumer products, including cosmetics and personal care products. In grooming products, they're most commonly added to help synthetic fragrances stay on your skin longer.
Because manufacturers can protect fragrance formulations as trade secrets, phthalates may not appear individually on the ingredient label. Instead, they're often included within the general term "fragrance."
Why Are People Concerned About Phthalates?
Scientific research has linked certain phthalates to a variety of health concerns. While not every phthalate has the same safety profile, several have raised enough concern that they've been restricted or banned in various products around the world.
Some of the concerns associated with certain phthalates include:
- Hormone disruption by interfering with normal endocrine function.
- Reproductive health concerns, including potential impacts on fertility and testosterone levels.
- Developmental effects that have been associated with learning and behavioral issues in children.
- Long-term health risks that continue to be studied, including possible links to metabolic disorders and other chronic conditions.
Research in this area is ongoing, but many consumers choose to avoid unnecessary exposure whenever practical.
Where Are Phthalates Commonly Found?
Phthalates may be present in products such as:
- Hair styling products
- Shampoos and conditioners
- Body washes
- Deodorants
- Aftershaves
- Lotions and moisturizers
- Shaving products
- Beard oils and balms
- Colognes and body sprays
- Many products containing synthetic fragrance
If a label simply lists "fragrance" without additional detail, it can be difficult to know exactly what's included.
How to Reduce Your Exposure
Fortunately, reducing your exposure can be simple.
- Read ingredient labels carefully.
- Look for brands that fully disclose their ingredients.
- Choose products scented with 100% pure essential oils instead of synthetic fragrance.
- Support companies committed to ingredient transparency.
The Standard No More® Difference
At Standard No More®, ingredient transparency isn't a marketing trend—it's one of our founding principles.
That's why our products are:
- Phthalate-free
- Free of synthetic fragrance
- Scented exclusively with 100% pure essential oils, including our signature Brightwood
- Made with clean, premium,organic, and naturally derived ingredients
- Simple formulations that prioritize performance without unnecessary additives.
When we created Standard No More®, our goal wasn't simply to make another men's grooming brand. It was to create products we felt confident using ourselves and sharing with our families.
Better Ingredients. Better Standards.
You shouldn't have to choose between performance and ingredient quality.
Every product you use is another opportunity to make a better choice. By choosing grooming products that prioritize clean, thoughtfully selected ingredients, you're investing in products designed with both performance and peace of mind in mind.
That's what Standard No More® is all about.
Natural Confidence. Every Day.
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