The Choices You Make Today Matter Tomorrow

We make choices every day about what we put into our bodies. We read food labels. We think about what we eat. We exercise. We try to make better decisions for our long-term health.

But what about the products we put on our bodies every single day?

Shampoo. Body wash. Deodorant. Hair styling products. Fragrance. Moisturizer.

Most of us use them without giving much thought to what’s actually inside.

According to research from the Environmental Working Group, the average man uses about 11 personal-care products every day, exposing himself to roughly 105 unique ingredients.

That’s not a single exposure. It’s a routine repeated day after day, year after year.

Small Choices Add Up

Not every chemical is harmful simply because it’s a chemical. But certain ingredients commonly used in personal-care products have raised legitimate health and environmental concerns, including some phthalates, parabens and chemicals found within synthetic fragrance mixtures.

And personal-care products aren't our only source of exposure.

Petrochemical-derived ingredients, synthetic fragrances, plastics and other manufactured chemicals have become part of everyday life. We may not be able to eliminate every questionable exposure, but we can make better choices where we have control.

That’s where Standard No More comes in.

Grooming Without the Unnecessary Chemicals

We created Standard No More because you shouldn't have to choose between products that perform and products made with thoughtfully selected ingredients.

Our products are formulated without phthalates, parabens, petrochemicals, sulfates, PEGs or synthetic fragrance.

Instead, we focus on naturally derived and organic ingredients chosen for a purpose—ingredients that clean, condition, nourish, protect and style without loading a formula with unnecessary chemicals.

Because what you use once probably isn't the point.

It's what you use every day.

Your shampoo today. Your deodorant tomorrow. Your styling product every morning. Those choices become routines, and those routines can last for decades.

You may never know exactly what difference one better choice makes. But when it comes to your health, reducing unnecessary exposure where you can is a choice worth making.

Raise Your Standard

Taking care of yourself means thinking beyond how a product smells, feels or performs today. It means considering what you're putting on your body over the long haul.

Read the ingredients. Ask questions. Know what you're using.

And when there's a better option, choose it.