When most people shop for grooming products, they check the scent, the hold, or maybe even the price. Few people stop to look at one simple word on the ingredient label:
Fragrance (or Parfum).
It sounds harmless, but that single word can represent a mixture of dozens—or even hundreds—of individual (often synthetic) chemicals that manufacturers are not required to disclose individually in many countries because they're considered proprietary.
What's Hidden Behind "Fragrance"?
Many conventional grooming products—including pomades, shampoos, body washes, deodorants, colognes, and styling products—list only "Fragrance" on the label.
While not every fragrance ingredient is harmful, this umbrella term can include ingredients such as:
- Synthetic fragrance compounds
- Phthalates used to help scents last longer
- Solvents and stabilizers
- Preservatives and other proprietary ingredients
Because these ingredients are often grouped together under a single label, consumers frequently have no way of knowing exactly what they're putting on their skin every day.
Why Are Phthalates a Concern?
Certain phthalates have been studied for their potential effects on the endocrine (hormone) system. While regulatory agencies differ on the risks associated with specific phthalates and exposure levels, many consumers choose to avoid them whenever possible.
Since grooming products are used daily—and often remain on the skin or hair for hours—many people prefer products that eliminate unnecessary ingredients and provide greater ingredient transparency.
Our Philosophy at Standard No More®
At Standard No More®, we believe you deserve to know what's in the products you use every day.
That's why you'll never find:
- ❌ Phthalates
- ❌ Synthetic fragrance
- ❌ Parabens
- ❌ Petrochemical-derived fragrance ingredients
Instead, our signature Brightwood™ scent is crafted using 100% pure essential oils. The result is a clean, masculine scent with deep woodsy character and a bright citrus edge—without relying on synthetic fragrance.
We also formulate with premium organic and naturally derived ingredients, using simple formulations whenever possible because we believe fewer, better ingredients make for better products.
Read Your Labels
Ingredient labels tell a story.
The next time you pick up a grooming product, take a closer look. If you see only the word "Fragrance", ask yourself:
- What's actually in it?
- Why isn't it disclosed?
- Are there better alternatives?
At Standard No More®, we believe there are.
Because your grooming routine shouldn't force you to choose between performance and ingredient transparency.
Choose products made with ingredients you can recognize. Choose naturally derived performance. Choose Standard No More®.
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