We Built A Better Shampoo & Body Wash

June 27, 2026

Most guys don’t want a 12-step shower routine.

We want to get in, get clean, smell great, and get on with our day.

That’s exactly why we created the Standard No More Shampoo & Body Wash.

Instead of filling a bottle with dozens of unnecessary chemicals and complicated ingredients, we took a different approach.

We focused on simplicity by creating a high-performing 2-in-1 Shampoo & Body Wash made with premium, organic, and naturally derived ingredients that nourish your hair and skin while delivering the clean you expect.

Because the truth is…

You don’t need 1,000 ingredients and chemicals to make a badass shampoo & Body Wash.

Formulated With Simplicity In Mind

At Standard No More, every ingredient has a purpose.

No fillers.
No gimmicks.
No unnecessary chemicals.

That means no synthetic fragrance, no phthalates, no parabens, no sulfates, no petrochemicals, and no harsh detergents.

Every ingredient was carefully selected to leave your hair softer, your skin healthier, and your shower routine simpler.

Because guys don’t need more products.

They need better ones.

Gentle Cleansing Starts With Better Surfactants

Every shampoo and body wash needs surfactants.

Surfactants are the cleansing ingredients that lift away dirt, sweat, excess oil, and product buildup so they can be rinsed away with water. Without them, water alone simply can’t remove oils effectively.

The problem is that many conventional products rely on harsh surfactants that strip away too much of your skin’s natural moisture, often leaving your hair dry, your skin tight, and your scalp irritated.

We chose a blend of mild, naturally derived surfactants that effectively cleanse while respecting your skin’s natural barrier.

You still get the rich lather and clean feeling you expect—without the harshness.

Our Foundation Starts With Ancient Ingredients

Most shampoos start with…water.

We thought we could do better.

Instead, we make our own organic rice water using organic aloe vera juice instead of plain water. The result is a nutrient-rich foundation inspired by centuries of natural hair and skincare traditions that begins nourishing your hair and skin before the rest of the formula is even added.

Organic Rice Water

For generations, rice water has been used as a natural treatment for healthier-looking hair and skin.

It naturally helps:

Strengthen and soften hair while enhancing its natural shine.
Hydrate and soothe skin.
Support a healthy skin barrier with naturally occurring amino acids, vitamins, and antioxidants.

Organic Aloe Vera Juice

Aloe vera has earned its reputation as one of nature’s most versatile ingredients.

It naturally helps:

Hydrate both hair and skin.
Calm and soothe dryness or irritation.

By making our own organic rice water with organic aloe vera juice, we’ve created a nutrient-rich foundation that helps nourish your hair and skin from the very first ingredient.

It’s just another example of how thoughtful formulation can outperform a long list of unnecessary ingredients.

We Make Our Own Organic Marshmallow Root Extract

One ingredient we’re especially proud of is our house-made organic marshmallow root extract.

Rather than purchasing a pre-made extract, we make our own to ensure freshness and quality.

Why marshmallow root?

Because it naturally helps:

Improve slip for softer, easier-to-manage hair.
Soothe and support a healthy scalp and skin.

It’s one of those ingredients you may never notice by name—but you’ll definitely notice how your hair and skin feel afterward.

Balance Is Everything

Creating a great shampoo isn’t about adding more ingredients.

It’s about balancing them correctly.

Too much surfactant can strip away moisture.

Too much oil can leave hair feeling heavy and greasy.

We worked to find the sweet spot.

That’s why we included organic jojoba oil.

Jojoba is remarkably similar to your body’s own natural sebum, making it one of the most compatible oils for both hair and skin. It’s lightweight, deeply nourishing, and helps replenish moisture without leaving behind a greasy residue.

Healthy hair and skin don’t come from piling on ingredients.

They come from thoughtful balance.

Pro-Vitamin B5 (Panthenol)

Panthenol—better known as Pro-Vitamin B5—is one of our favorite performance ingredients.

It helps:

Improve moisture retention.
Leave hair softer, smoother, and more resilient.
Support healthy-looking skin by helping maintain hydration.

Hydrolyzed Wheat Protein

Hydrolyzed wheat protein temporarily bonds to the surface of each hair strand, helping improve its feel and appearance after every wash.

It helps:

Strengthen the look and feel of hair.
Increase softness and manageability.
Add the appearance of fuller, healthier hair.

The result is hair that feels healthier without feeling weighed down.

Hyaluronic Acid

Hyaluronic acid has become one of the most respected ingredients in skincare—and for good reason.

This naturally occurring molecule is capable of holding many times its weight in water, making it an exceptional hydrator.

For your skin, it helps:

Improve hydration.
Leave skin feeling smoother, softer, and healthier.

For your hair, it helps:

Attract moisture to improve softness.
Reduce the dry, stripped feeling that many shampoos can leave behind.

It’s another way we designed this formula to care for your hair and skin—not simply clean them.

Organic Glycerin: The Secret Weapon

If there were one underrated ingredient in this formula, it would be organic glycerin.

Glycerin is a natural humectant, meaning it attracts and retains moisture exactly where your hair and skin need it most.

It helps:

Keep skin hydrated after cleansing.
Reduce dryness.
Leave hair noticeably softer and healthier.

Many shampoos focus entirely on cleaning.

Organic glycerin helps ensure your hair and skin feel even better after you’ve rinsed.

Brightwood: Our Signature Scent

A great shampoo should leave you feeling clean.

A great scent should make you look forward to every shower.

That’s why every bottle is infused with our signature Brightwood™ scent.

Unlike conventional grooming products that rely on synthetic fragrance, Brightwood is crafted exclusively from 100% pure essential oils.

No synthetic fragrance.

No hidden fragrance chemicals.

No phthalates.

The result is a scent that’s bold, clean, and unmistakably masculine.

Imagine the feeling of walking through deep woods with a bright edge of citrus cutting through the fresh air.

Rugged.

Fresh.

Confident.

Natural.

It’s sophisticated without trying too hard. It’s clean without smelling artificial, and it’s effortlessly masculine.

In our opinion, it’s the perfect shampoo & Body Wash scent—and once you experience it, we think you’ll agree.

Better Ingredients. Better Standards.

At Standard No More, we believe premium grooming products don’t need complicated ingredient lists.

They need thoughtful, simple formulations.

Every ingredient in our Shampoo & Body Wash was selected for a reason—to gently cleanse, nourish, and leave your hair and skin healthier than when you stepped into the shower.